5 Great Data Visualization Tools for 2022 – From Looker To Sigma Computing

Your business’s digital presence is generating an incredible amount of raw data. Data visualization is the way that access to this data has been made available to everyone within a company. No longer is the IT department the gatekeeper to useful information about your customers, users, visitors, and funnels.

Data visualization is a way of taking all of the complex information captured by your online analytics and making it simple to read. In one single glance, you can take in a lot of figures.

Having access to information that is easy to digest makes it easier for you to use it to your advantage. By seeing your analytical data laid out and compared with previous results, you can easily tweak your products, contents, and services to meet your customers’ needs more effectively. This makes your business more streamlined and, ultimately, more profitable.

In 2022, data visualization tools have moved away from a cookie-cutter approach to reporting. Businesses are less likely to make use of automatically generated, canned reporting. It is much more useful to take a look at embedded analytics, to use tools that are shaped to fit your business model, and give you only the answers to the useful questions. Here are the best tools available for the job.

Looker – What Is It and Why Use It

Looker is a business intelligence tool that is browser-based, so you do not need to download any software at all. The online environment makes it easy to allow multiple users within your workspace to access your data and collaborate on using the learning you get from it.

Looker allows you to create a range of dynamic dashboards, which you can shape to your specific business goals. The interactivity makes it easy to keep them relevant and goal-orientated.

Looker requires a relatively large amount of upfront work to create the semantic framework for all of your business logic and metrics. However, once that is complete, you have a very powerful landscape that can be accessed and manipulated by a number of users concurrently. It is compatible with Improvado when you are importing your raw data.

The bespoke approach to the Looker setup means that it is priced individually for each business that signs up. This might mean that the size and complexity of your company have a bearing on which tool is the best and the most cost-effective for you. Remember to also budget for an MPP database, for the very best performance.

If you want a system that provides customized visuals alongside an excellent customer support facility, then Looker could be the tool for you. It is simple to use, and code blocks — known as Looker Blocks — are available for you to customize however you like. And you can use normalized and raw data as you prefer.

However, this simplicity does have its limitations: it is a trade-off with the inherent flexibility of the system. To get the very most out of this tool, make sure to build conversations about compliance and data governance into your preparations for implementation with key stakeholders.

Tableau – What Is It and Why Use It

Tableau is an excellent piece of software that has a range of preparation and data connection tools available to make preparing data simple and quick. This takes the manual labor out of the process. It also means that your data analysis can be faster and more flexible, able to quickly find answers to new questions as they come up, when interrogating the analytics.

In particular, Tableau’s ability to bring together data from multiple sources makes it effective at saving time and effort. There are no row limits, and it is designed for scale, so you will not be left hanging around with unmanageable processing times for even the largest and most complex queries.

Tableau’s strength is its beautiful visualizations, available in a range of styles. The drag and drop interface makes it easy to trial new queries and methods of presentation so that you can try things out as you go — and perhaps drill down into your analytic data in a new and unexpected way.

It is also simple to update your tables and presentations as new data is made available so you are never working with obsolete data or assumptions.

Sigma Computing – What Is It and Why Use It

Sigma workbooks provide a collaborative canvas that is simple for a team to use. The security setup is excellent, so access can be set according to roles, and there is SSO/IdP integration as well as container checking.

The visualizations that Sigma generates are always made using live data. Also, they are interactive so that you can click through to reach more granular layers of data as you interrogate the data.

The dashboards that you create are simple to embed into other documents, allowing you to report to external stakeholders or easily demonstrate return on investment.

Sigma Computing offers an easy transition to a familiar spreadsheet interface if required. It is set up for large data sources and can even pull multiple sources together in seamless data blending without long wait times. The spreadsheet interface has a lot of flexible options that mean it can be applied to scenario modeling, cohort or segment analysis, and even more advanced levels of analysis — including cross-level calculations.

Sisense – What Is It and Why Use It

Sisense is business intelligence software that is artificial intelligence driven. It analyzes data and shares insights quickly and effectively using a simple drag and drop interface. You can create an unlimited number of dashboards and easily share them via email or export them using the usual software tools.

You can also set alerts when your main key performance indicators reach, exceed, or fall below the allocated levels. This feature is referred to as Sisense Pulse. There is also a mobile function — Sisense Go — that allows you to access your dashboards on the go using a dedicated app.

Sisense makes use of a high-performance database called Elasticube. It allows huge amounts of data to be queried repeatedly, even bringing together data from a range of sources but applying a query to them as if they were a single unit. As Sisense can integrate with over 100 data sources, you are unlikely to experience any compatibility issues.

Amazon QuickSite – What Is It and Why Use It

QuickSite is offered as a part of Amazon’s Web Services that upgrade your business’s reporting capabilities into a sophisticated and interactive data analysis tool. You can either link to or import data from a wide range of sources.

QuickSite runs through a SPICE engine. This is a super-fast, parallel, in-memory calculation engine with unique column storage allowing large amounts of data to be manipulated simultaneously and quickly.

You can access QuickSite on a range of devices including a native mobile app. The tool is simple to use for even non-tech staff, because the visualizations are smart and interactive. This powerful cloud-based tool can help to optimize productivity because of features like the interactive GUI, which allows data visualizations to be shared efficiently across teams and stakeholders.

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